Sunday, November 16, 2008

Catalog: Aspen Chiropractic



This was one of my first experiences writing a complete catalog from scratch. The purpose of this 28-page catalog was to inform new and existing clients of the beneficial uses of natural wellness and to disspell the myths that surround chiropractic care.

Click here to view an interactive flipbook of the Aspen Chiropractic catalog.

Catalog: Arthur Andrew Medical


Arthur Andrew Medical created a 36-page catalog marketing five distinct supplements available to the general public. This catalog was necessary for marketing efforts at trade shows and educating consumers of the benefits of supplemental enzymes. This catalog has been reprinted several times with over 50,000 copies printed in one year alone. I proofed the entire catalog and created small amounts of new text where needed.

Click here to view an interactive flipbook of the Arthur Andrew catalog.

Magazine: Referral Magazine





Referral Magazine, mailed out to over 40,000 homes in the Glendale, Arizona area, is a publication consisting of advertisements only. I was hired on to proof customer-supplied ads and create new ad copy for new clients who did not already have an ad created.

Click here to view the first issue of Referral Magazine mailed out late summer '08.

Click here to view the second issue of Referral Magazine mailed out early fall '08.

Click here to view the third issue of Referral Magazine mailed out winter '08.

Catalog: Neprofin EQ


Arthur Andrew Medical, based in Scottsdale, Arizona, created a catalog focusing on their latest enzyme supplement, Neprofin EQ, formulated specifically for pets suffering from joint pain, injuries and conditions such as arthritis. I proofed this catalog for Arthur Andrew before they printed over 10,000 copies.

Click here for an interactive flipbook of the Neprofin EQ catalog.

Short Story: Simple Christmas



Christ's Church of the Valley (CCV) likes to run short, 250-word stories in each weekend's bulletin to tie in with the sermon or events happening within the church. So this weekend, November 15-16, the topic was: Spending Less. Here is the short story I wrote to be included in the bulletin reaching approximately 6,000 adults.

Simplifying Christmas
Former Indianapolis Colts quarterback, Travis Brown, and his wife Cory have made a major decision regarding their Christmas spending. Money isn’t the issue, yet this couple has chosen to make Christmas more meaningful by eliminating the materialism that this time of year often cultivates. Teaching their five young children a biblical message is how they explain the real reason behind giving.

Cory explained, “Christmas can get out of hand. So we try to bring back the focus of what Christmas is all about by reducing the gift giving and focusing more on Christ and his birth.” The Browns have set a tradition where each person in the family only receives three gifts to open on Christmas morning. This tradition sets a boundary so that budgets are kept, the stress associated with shopping is set to a minimum, and a biblical approach to giving is established.

When Jesus was born, the wise men presented him with three gifts—gold, frankincense and myrrh. The biblical lesson to be taught is that we don’t need more than what our Savior was given. We can be content with less material because our focus is on what’s eternal. It seems like in today’s culture Christmas is no longer a sacred holiday. It’s mostly a secular holiday with a little Jesus thrown in to it. Deciding to spend less money during the holiday season is a personal choice. But one thing we can all do is to simplify our lives and make Christ the focus.

Tuesday, November 4, 2008

Catalog: Christ's Church of the Valley



The purpose of the brologue was to provide visitors at CCV with information about the many programs offerred and the different worship services available each weekend. This 28-page brologue was designed, written and created especially with the target market in mind -- an unchurched, 25-45 year old male.

Click here to view an interactive flipbook of the CCV catalog.

Press Release: Grand Opening of New Children's Building

This press release was written to promote the grand opening of a brand new children's building that will host over 3,000 children every weekend at CCV.

CHILDREN AT CHRIST’S CHURCH OF THE VALLEY
GEAR UP TO TAKE RESIDENCE IN A NEW $12 MILLION BUILDING


Peoria, AZ -- Christ's Church of the Valley (CCV) is extremely excited for the grand opening of a brand new, state-of-the-art children’s building that will take place on the weekend of November 15-16, 2008. This new building will accommodate preschoolers through students in 6th grade.

The construction of the children’s building was part of a two-year commitment where church members resolved to giving over $25 million to the Ripple Effect, a capital campaign fundraiser for a new youth and children’s building. Now that the project is complete and ready to open to the public, the excitement that has been building over the past two years is increasing noticeable.

Ashley Sidaway, a seven-year-old who regularly attends the children’s programs at CCV exclaimed, “I’m so excited for the building to open. I can’t wait!” Her mother, Kristin Sidaway, affirmed that “This is going to be a great place for our children to learn about God and feel comfortable bringing their friends to church.”

The new building is 55,000 square feet, larger than the size of a football field, and can hold up to 3,000 people. The main floor has 33 individual classrooms and a shared large meeting room with 3 separate large meetings rooms on the second floor.

Some creative, eco-friendly touches for the new building include utilizing motion sensor switches for the building’s lighting needs in order to conserve energy, as well as using energy-efficient air conditioning systems that qualify for APS rebates.

Perhaps one of the best features about the building includes covered outdoor seating adjacent to the play areas. It’s the perfect way for parents to sit and relax while watching their young children play and thrive as they were intended to.

And while the parents are in the main worship center for the weekend services, the children are safely monitored and cared for in their age-appropriate classrooms. CCV utilizes electronic check-in system and security video cameras in all classrooms and meeting rooms to provide the optimum safety possible.

Melody Logan, a children’s director for CCV, said that there will be age-specific programming each weekend utilizing the best, newest technology providing a learning experience that will impact children in such a way that they talk about it all week long.

CCV is located at 7007 W Happy Valley Rd in Peoria, AZ. Contact us if you have any questions at 623.376.2444 or www.ccvonline.com. Regular weekend worship times are 4:30 and 6:15 pm every Saturday and 9:30 and 11:15 am every Sunday.